Let us face it; SEO (Search Engine Optimization) has become an unavoidable part of a business. If you want to make profits and generate revenues for your company, you cannot but make your presence known on the internet. Information technology has flown so distantly that entirety is done on the web nowadays. The year 2020 has gone further to cement certain use of the internet and the world will never be the same again due to the pandemic of COVID-19.
The question is; are you ready to be part of the stream or get left behind while others are moving forward? As I will clarify in this post, there are numerous reasons why you need SEO for your firm’s website. In a simple and straightforward sentence, I will tell you that you need SEO services to help grow your business. Period!
Let Me Explain What Search Engine Optimization Is
This is something everybody who uses the internet has done regularly. When you search for something on Google or Yahoo or some other search engine, the search engines return a list of websites that they believe have some kind of relevance to what you just searched for. In most cases (unless you configure your browser otherwise), the search engine lists the top 10 websites on the first page. You want your company’s website to be among top ten list sites. The best position you want to be in is number one. This means that the listed websites have been optimize for the word or phrase you typed into the search. I will explain the significance of this further down the line.
The scope of your business will determine whether you should opt for global, nationwide, or local search engine optimization of your website. Usually, multinational corporations and businesses with an international network or some other forms would like to go globally because they have a global market. If your products or services are limited to a particular country then nationwide is your goal. If your business serves a certain area or city, then you should be comfortable with local SEO.
Rough Google Search Statistics
There is no doubt that Google is the biggest search engine and it is growing even bigger and bigger because it alone accounts for about 5.6 billion searches per day. That is a big number. Wouldn’t it be a serious boost for your business if you had as little as 0.01% of such an enormous market? We are not talking of other search engines like Bing, Yahoo, Yandex, Baidu, and many other players in the search engine sphere. It is unfathomable the extent to which you can leverage the advantage of search engine optimization to your benefit.
How To Ranking Your Website?
You want your website to rank as higher as possible in the search results right? Well, there is more to it than believed. There are activities to do and some not to do. Different aspects influence how and where your site shows up in the search engine. These factors, unfortunately, change from time to time. Thus, you must keep track of the changes to be abreast of the trend and tracking Google Analytics is very good practice for that. Google Analytics is a service that gives statistics and analytics on SEO and marketing for web pages. Google for instance rolls out more than four hundred changes to its algorithms every year. Who can keep up with that? That is why you need a professional whose profession it is to do that.
You need somebody who is well verse in the algorithms and rules of the search engines. One who can best be able to implement the necessary method to ensure your company’s website is well place in search results for your desired keyword or key phrase. If done wrong, your website may be penalized and may not be found on the internet at all.
Dangers Of Black Hat Search Engine Optimization
Black hat SEO is a term coined to define practices by fraudulent individuals or even companies to deceive the search engines into believing something that is not what it is. The practice entails using unethical means to rank a website. At first, this kind of practice pays off until the trick is discover. Once the search engines discover the unethical method, the website without warning can be penalize. And, your website can vanish from the internet before you know it. It is a shortcut that leads to nowhere. What you need is White Hat Search Engine Optimization.
I can go on and on about this but I wouldn’t like to bother with terms that aren’t understandable to most internet users. The thing is that in order to avoid the intricacies of all these, you need to let a credible company do search engine optimization for your website. In this way, not only have you relieved yourself of extra burden and task; but you have also handed it to somebody who knows what they are doing. If anything goes wrong, you can always hold them responsible. You have that right, don’t you?